Social Skills 101

I thoroughly enjoyed this book. It is the best book I have read on the subject. It is all about the psychology of persuasion. The author introduces us to six principles of ethical persuasion:

* Reciprocity

* Scarcity

* Liking

* Authority

* Social Proof

* Commitment and Consistency

Each of the above principles gets a chapter. Not to get into too much detail, but reciprocity refers to giving someone something and the receiver being obligated to do something in return. Social proof is when many people believe or do something, and others simply think that it is true and follow.

This book can be used by marketers to improve their sales, but also by customers who wish to recognize when they are being persuaded toward a certain behavior.

- Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market

Rating: 5 / 5

In this book Cialdini explains through scientific study how people will purchase products and or make decisions, it is then up to you on finding a way to make that information work for your business. There are so many applications so I really do not know where to start. You as an individual will have to take some time to come up with some of your own strategies for your type of business. The applications are endless as ways to help your business grow. I have read this book 3 times and keep pulling valuable information from it, the columns are all marked up with notes. If you are in sales or just want to make your business more successful there are a bunch of quick ideas that will work for you.
Rating: 5 / 5